What is GEO, and how is it different from SEO?
How GEO, AEO and SEO differ, what Google and the research say, and where a brand should start.
Guides
Plain answers on AI for brands.
Plain answers from S77.AI on GEO and AI search, keeping brand assets out of AI training data, and how much supervision AI agents need in creative and account work.
How to use generative AI without your brand assets ending up in training data
What each tool tier does by default, when a private model is worth it, and what to check before uploading.
Levels of AI autonomy in creative and account work
Autonomous doesn't have to mean unsupervised: three levels, how to choose one per task, and what to ask an agency.
AI content for regulated brands
Regulated doesn't mean slow: how the rules get built into AI content from the first prompt.