What We Do

Four pillars of AI integration.

AI Content Studio

Human creativity meets machine scale.

S77.AI's content studio pairs senior creative talent with generative AI across the full production pipeline — environment extension, compositing, motion graphics, VFX, previsualization, and A-to-Z AI-generated campaigns. Human creative direction sets the standard; AI workflows deliver speed, volume, and iteration at a scale traditional production can't match.

Every AI-generated or AI-enhanced asset is produced inside private, brand-safe models — so proprietary references, mood boards, and approved assets never leak into public training data. Ideal for brands that want the craft of a senior studio with the output velocity of AI.

GEO & AEO

Be the cited source in AI answers.

Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) are our productized discoverability services — helping brands become the source that ChatGPT, Perplexity, Google AI Overviews, Gemini, Claude and Bing Copilot cite when users ask questions about their category.

Traditional SEO optimizes for blue-link rankings. GEO and AEO optimize for citation inside AI-generated answers — a completely different signal set: entity graphs, structured data, llms.txt, citability of answer blocks, brand-authority platforms (Wikipedia, Wikidata, Reddit, YouTube), and the technical crawlability required for AI agents.

Our proprietary toolchain audits, scores, and improves brand citability across all major AI search platforms — because in an AI-first search world, being the answer beats being a ranking.

AI Labs

Building Ultra77. Building bespoke.

S77.AI's Labs is our in-house product + R&D team — and the builder of Ultra77, our SaaS platform for creative agencies and in-house brand teams (details on the Ultra77 page).

Beyond Ultra77, the Labs team takes bespoke commissions from brand clients: brand-specific creative copilots fine-tuned on a client's style guide and approved asset library, automated versioning and reformatting pipelines, internal workflow automation, AI-driven social trend tooling, and custom integrations with a brand's existing creative stack.

Every tool — platform or bespoke — is engineered around the same three non-negotiables: privacy (private models, no public training leakage), brand consistency (fine-tuned on the client's own references and approved assets), and scale + speed (automation that collapses weeks of manual work into minutes).

For brands whose workflow needs can't be solved by off-the-shelf AI — where proprietary tooling becomes a competitive moat.

AI Consultancy

Upgrade your processes with AI.

Founded and led by Tarik Malak, S77.AI's consultancy practice advises brands on how to integrate AI across creative, production, and marketing operations — from first-principles strategy through hands-on process redesign.

Engagements typically start with a workflow audit (identifying where AI compounds value vs. where it creates friction), followed by tooling recommendations, team training, and phased implementation.

For brand leaders who know AI is going to reshape their category and want a senior partner — not a deck — to help them move first and move correctly.