Guide
AI content for regulated brands
Regulated doesn't mean slow. AI works for regulated brands when the rules are built in from the first prompt: every production run reads them, every asset gets checked before release, and every asset traces back to its model, prompt and inputs. Your material never trains a public model. S77.AI runs this today for a large regulated consumer brand.
By S77.AI · Updated
The rules don't bend for AI
Alcohol, cannabis, pharma, financial services: every regulated category has rules on who can appear, what you can say, what has to be on screen and where it can run. A model making the asset changes none of that. As the FTC's then chair put it in 2024, "there is no AI exemption from the laws on the books." In the EU, Article 50 of the AI Act adds a duty to disclose AI-made image, audio or video that would falsely pass as authentic.
How the rules get into the work
| The rule | What it covers | How it runs |
|---|---|---|
| Who can appear | Minimum age for people shown | Written down first, checked on every asset |
| What you can say | Tone, do-nots, product limits | Written down first, read on every production run |
| What has to appear | Required warnings | Checked on every asset before release |
| Where it came from | Model, prompt, inputs | Recorded behind every asset |
| Your material | Assets and references | Never trains a public model |
Sign-off, your way
Legal, regulatory, marketing or all three: sign-off is set up however your brand needs it.
Built around the studio
Around the AI Content Studio, S77.AI is also building compliance review software: a versioned library of the rules a company's content has to meet, checks of text, images and video against those rules, and a recorded sign-off by a person.
Five questions for any AI vendor
- Does every production run read our rules, or only the brief?
- Can you trace any asset back to its model, prompt and inputs?
- Who checks age and required warnings, and on how many assets?
- Can sign-off run the way our team already works?
- Does our material train public models?
Sources
Keep reading
Talk to S77.AI
Have a question about this for your brand? Write to info@s77.ai or see the contact page.