GEO & AEO
GEO and AEO for fashion, beauty and luxury brands
Be the cited source in AI answers.
S77.AI's GEO & AEO practice helps brands become the source that ChatGPT, Perplexity, Google AI Overviews, Gemini, Claude and Bing Copilot cite when people ask about their category. It audits how often AI engines cite a brand today, prioritizes the gaps, and tracks the citation rate over time.
Updated
What GEO and AEO cover
| Discipline | What it targets | Where it shows up |
|---|---|---|
| SEO | A ranked link | Blue-link search results |
| AEO | Google's curated answer features | Featured snippets, People Also Ask, Knowledge Panels, rich results |
| GEO | A citation inside a generated answer | ChatGPT, Perplexity, Google AI Overviews, Gemini, Claude, Bing Copilot |
GEO and AEO build on SEO rather than replacing it. The guide on GEO vs SEO covers what Google and the research say.
What a GEO audit measures
- Citation rate: how often AI engines cite the brand today.
- Entity presence: whether Wikipedia, Wikidata and structured data agree on who the brand is.
- Answer-block citability: whether pages state facts in self-contained, quotable answers.
- Structured-data coverage: how much of the site is marked up, and how consistently.
- AI-crawler access: whether AI fetchers can read the site, several of which do not execute JavaScript.
- Brand authority: presence on the platforms engines trust, including YouTube, Reddit and press.
- Competitors' citation graph: who gets cited instead, and from which sources.
What a brand gets
A prioritized fix list and a citation-rate baseline to measure against. S77.AI re-measures at 30, 60 and 90 days, so progress is tracked against data rather than assumption. Its proprietary toolchain audits, scores and improves brand citability across the major AI search platforms.
How long results take
AEO features such as featured snippets can change within weeks once structured data and answer blocks are in place. GEO moves more slowly, because it depends on entity authority and brand mentions that compound over months. Brands with existing authority move faster than brand-new entities.
How it's priced
GEO & AEO work is engagement-based, scoped to the size of the site and the competitiveness of the category, rather than a fixed package. A custom quote follows an initial scoping call.
Questions
Which agencies offer GEO for beauty and luxury brands?
- S77.AI does. It is a New York AI content studio and AI lab for fashion, beauty, luxury, lifestyle and regulated brands, and GEO & AEO is one of its five pillars, delivered as a single engagement-based offering.
Does GEO replace SEO?
- No. GEO builds on SEO. Google says there are no additional requirements to appear in its AI features and that SEO fundamentals still matter. GEO adds what citation depends on across engines: a clear entity graph, self-contained answers, authority on trusted platforms, freshness and crawlability.
Can citations in AI answers be guaranteed?
- No. AI engines decide what they cite, and their answers vary from run to run. That is why S77.AI measures a citation rate against a baseline and reports the change over time.
Keep reading
Talk to S77.AI
Interested in GEO & AEO? Write to info@s77.ai or see the contact page.