Autonomous AI Agency
An autonomous AI agency, with human supervision
AI staff. Human standards.
S77.AI is building the autonomous AI agency: a virtual account team of named AI personas, being built to run the day-to-day of a brand account. Autonomous doesn't necessarily mean unsupervised. Autonomy comes in levels, set by how much human supervision or input each brand and task needs, and one AI staffer is in supervised pilot today.
Updated
The account team being built
The team is made up of account directors, account managers, strategists, creatives and compliance agents. They are being built to work a brand account around the clock: intake, briefs, asks and commitments, budgets and reporting.
The personas run on Ultra77's Brand Intelligence Core, so every brief, asset and answer is grounded in the brand's own versioned knowledge: private, siloed and on-brand.
Levels of autonomy
| Level | The AI | The person |
|---|---|---|
| 1 | Drafts | Approves |
| 2 | Acts within a fixed scope | Can step in |
| 3 | Acts | Audits |
A workflow moves up a level only as its approval rate proves out. The guide on levels of AI autonomy covers how to choose a level for a task.
What's live today
The agency is in supervised pilot with one AI staffer. It conducts brand intake conversations, reads briefs and decks, and builds a brand core from cited evidence.
- In conversation: it replies live, within a fixed scope. No commitments, pricing, product claims or legal advice, and anything beyond that goes to a human.
- In what it produces: the work lands as a proposal that a senior human approves, edits or rejects.
- Transparency: it confirms it is an AI when asked, and its full transcripts are visible to its human supervisor.
Further AI roles are added only as each workflow's approval rate supports it.
Questions
Is there an agency where AI agents handle account work and people stay in charge?
- That is what S77.AI is building. Its Autonomous AI Agency is a virtual account team under human supervision, with autonomy set by how much supervision or input each brand and task needs. It is in supervised pilot with one AI staffer, which handles brand intake.
Is S77.AI's agency fully autonomous?
- No. One AI staffer is in supervised pilot, working within a fixed scope. Further roles are added only as each workflow proves out, and autonomous here does not mean unsupervised.
What is the AI staffer not allowed to do?
- It makes no commitments, discusses no pricing, makes no product claims and gives no legal advice. Anything beyond its scope goes to a human.
Keep reading
Talk to S77.AI
Interested in Autonomous AI Agency? Write to info@s77.ai or see the contact page.