S77.AI logo

Intelligence Built In

AI content studio & AI Lab for Brands.
Creativity at machine scale.

What We Do

Four pillars of AI integration.

01

AI Content Studio

Human creativity meets machine scale.

S77.AI's content studio pairs senior creative talent with generative AI across the full production pipeline — environment extension, compositing, motion graphics, VFX, previsualization, and A-to-Z AI-generated campaigns. Human creative direction sets the standard; AI workflows deliver speed, volume, and iteration at a scale traditional production can't match.

Every AI-generated or AI-enhanced asset is produced inside private, brand-safe models — so proprietary references, mood boards, and approved assets never leak into public training data. Ideal for brands that want the craft of a senior studio with the output velocity of AI.

02

GEO & AEO

Be the cited source in AI answers.

Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) are our productized discoverability services — helping brands become the source that ChatGPT, Perplexity, Google AI Overviews, Gemini, Claude and Bing Copilot cite when users ask questions about their category.

Traditional SEO optimizes for blue-link rankings. GEO and AEO optimize for citation inside AI-generated answers — a completely different signal set: entity graphs, structured data, llms.txt, citability of answer blocks, brand-authority platforms (Wikipedia, Wikidata, Reddit, YouTube), and the technical crawlability required for AI agents.

Our proprietary toolchain audits, scores, and improves brand citability across all major AI search platforms — because in an AI-first search world, being the answer beats being a ranking.

03

AI Labs

Building Ultra77. Building bespoke.

S77.AI's Labs is our in-house product + R&D team — and the builder of Ultra77, our SaaS platform for creative agencies and in-house brand teams (details on the Ultra77 page).

Beyond Ultra77, the Labs team takes bespoke commissions from brand clients: brand-specific creative copilots fine-tuned on a client's style guide and approved asset library, automated versioning and reformatting pipelines, internal workflow automation, AI-driven social trend tooling, and custom integrations with a brand's existing creative stack.

Every tool — platform or bespoke — is engineered around the same three non-negotiables: privacy (private models, no public training leakage), brand consistency (fine-tuned on the client's own references and approved assets), and scale + speed (automation that collapses weeks of manual work into minutes).

For brands whose workflow needs can't be solved by off-the-shelf AI — where proprietary tooling becomes a competitive moat.

04

AI Consultancy

Upgrade your processes with AI.

Founded and led by Tarik Malak, S77.AI's consultancy practice advises brands on how to integrate AI across creative, production, and marketing operations — from first-principles strategy through hands-on process redesign.

Engagements typically start with a workflow audit (identifying where AI compounds value vs. where it creates friction), followed by tooling recommendations, team training, and phased implementation.

For brand leaders who know AI is going to reshape their category and want a senior partner — not a deck — to help them move first and move correctly.

Ultra77

AI tools for brands and agencies.

Coming soon

Ultra77 is S77.AI's forthcoming SaaS platform — a suite of AI-powered tools purpose-built for creative agencies and brand teams. From GEO/AEO optimization and content workflow automation to AI-assisted asset creation, versioning and intelligent distribution, Ultra77 packages our proprietary agency tools into an accessible platform. Built by people who make content, for people who make content.

What's Inside

Two modules. Four principles. One platform.

  • AI Content Studio (self-serve)

    Private brand models plus the full creative production workflow on top. Generate inside your own fine-tuned model — environment extension, compositing, motion graphics, previsualization, and full AI-assisted asset creation — with every reference frame, mood board, and approved asset kept brand-side. Versioning collapses a hero asset into every aspect ratio, duration, region, and language you need; intelligent distribution routes final cuts to the right teams, channels, and DAMs automatically. The creative production capabilities of an AI-native studio, packaged as software your team can operate without a services engagement.

  • GEO & AEO Tracking & Optimization

    Audit, score, and continuously improve how ChatGPT, Perplexity, Google AI Overviews, Gemini, and Bing Copilot cite your brand. Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) signals in one workflow: entity graphs, llms.txt generation, citability scoring, schema coverage, and competitor benchmarking. In an AI-first search world, being the cited source in an answer beats being a ranking.

Why Ultra77

Built different. Built for brands.

  • Private by default

    Every workspace runs on a brand-specific, fine-tuned model. Proprietary references, approved assets, and generated outputs stay brand-side — never flow into public training data.

  • On-brand by default

    The model is trained on your style guide, approved asset library, tone of voice, and campaign constraints. Correct logo lockups, approved colors, and brand voice come out of the box — not bolted on via prompt engineering.

  • Self-serve speed

    Ultra77 is a SaaS platform, not a services engagement. Weeks of agency workflow collapse into hours, your team operates it directly, and nothing sits in a production queue.

  • Enterprise-grade governance

    Full audit trail on every generation (who prompted, what reference was used, which model version ran, where output was distributed), role-based access control, data-residency controls, and SOC 2-aligned workflows for procurement and legal sign-off.

Who It's For

Built by people who make content, for people who make content.

Ultra77 packages the proprietary tools S77.AI already uses on brand engagements into a platform creative agencies and in-house brand teams can run themselves. If you're a founder, creative director, producer, or agency principal who wants the leverage of AI without building infrastructure — Ultra77 is for you.

Request Early Access

Frequently Asked

Ultra77 at a glance.

When does Ultra77 launch?

Ultra77 is in private pilot with select agency and brand partners in 2026. Broader early access opens on a waitlist basis. Request early access below to be notified when pilot slots or general availability opens.

How is Ultra77 priced?

Pricing is engagement-based and depends on scope — private model training, number of brand workspaces, asset throughput, and compliance requirements. Pricing starts with a paid setup and a monthly platform fee; a custom quote is provided after the initial scoping call. There is no self-serve tier at launch.

When do both modules ship?

Both modules — AI Content Studio and GEO & AEO Tracking & Optimization — are in private pilot in 2026. Features roll out in phases: private model setup and GEO/AEO auditing ship first, followed by AI-assisted asset creation, versioning and distribution, and enterprise compliance features in later releases based on pilot feedback.

Who is Ultra77 built for?

Ultra77 is built for creative agencies, in-house brand teams, and production companies that want the leverage of AI without building infrastructure themselves. The typical customer is a premium or luxury brand (fashion, beauty, consumer) or an agency serving those brands, with enterprise compliance and brand-safety requirements.

Does my brand data train public models?

No. Every Ultra77 workspace runs on a private, fine-tuned model dedicated to a single brand. Reference material, approved assets, and generated outputs are stored brand-side and never flow into public training data. Data-residency and enterprise compliance controls are built into the platform.

How does Ultra77 relate to S77.AI and SWELL?

Ultra77 packages the proprietary tools S77.AI already uses on brand engagements into a platform agencies and brand teams can run themselves. S77.AI is the AI lab and AI content studio inside SWELL Labs, LLC — the New York agency (SWELL) behind Hermès, Ralph Lauren, Michael Kors, Drunk Elephant, and other premium brand work. Ultra77 is the productized version of that same AI stack.

Get In Touch

Contact S77.AI

info@s77.ai

6 St Johns Ln, New York, NY 10013

A division of SWELL Labs, LLC