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Intelligence Built In

AI content studio & AI Lab for Brands.
Creativity at scale.

What We Do

Four pillars of AI integration.

01

AI Content Studio

Human creativity meets machine scale.

S77.AI's content studio pairs senior creative talent with generative AI across the full production pipeline — environment extension, compositing, motion graphics, VFX, previsualization, and A-to-Z AI-generated campaigns. Human creative direction sets the standard; AI workflows deliver speed, volume, and iteration at a scale traditional production can't match.

Every AI-generated or AI-enhanced asset is produced inside private, brand-safe models — so proprietary references, mood boards, and approved assets never leak into public training data. Ideal for brands that want the craft of a senior studio with the output velocity of AI.

02

GEO & AEO

Be the cited source in AI answers.

Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) are our productized discoverability services — helping brands become the source that ChatGPT, Perplexity, Google AI Overviews, Gemini, and Bing Copilot cite when users ask questions about their category.

Traditional SEO optimizes for blue-link rankings. GEO and AEO optimize for citation inside AI-generated answers — a completely different signal set: entity graphs, structured data, llms.txt, citability of answer blocks, brand-authority platforms (Wikipedia, Wikidata, Reddit, YouTube), and the technical crawlability required for AI agents.

Our proprietary toolchain audits, scores, and improves brand citability across all major AI search platforms — because in an AI-first search world, being the answer beats being a ranking.

03

AI Labs

Custom AI tools, built for your stack.

Beyond our productized offerings, S77.AI's Labs team builds bespoke AI tools commissioned by brand clients — brand-specific creative copilots fine-tuned on a client's style guide and approved asset library, automated versioning and reformatting pipelines, internal workflow automation, AI-driven social trend tooling, and custom integrations with a brand's existing creative stack.

Every tool is engineered around three non-negotiables: privacy (private models, no public training leakage), brand consistency (fine-tuned on the client's own references and approved assets), and scale + speed (automation that collapses weeks of manual work into minutes).

For brands whose workflow needs can't be solved by off-the-shelf AI — where proprietary tooling becomes a competitive moat.

04

AI Consultancy

Upgrade your processes with AI.

Founded and led by Tarik Malak, S77.AI's consultancy practice advises brands on how to integrate AI across creative, production, and marketing operations — from first-principles strategy through hands-on process redesign.

Engagements typically start with a workflow audit (identifying where AI compounds value vs. where it creates friction), followed by tooling recommendations, team training, and phased implementation.

For brand leaders who know AI is going to reshape their category and want a senior partner — not a deck — to help them move first and move correctly.

Ultra77

AI tools for brands and agencies.

Coming soon

Ultra77 is S77.AI's forthcoming SaaS platform — a suite of AI-powered tools purpose-built for creative agencies and brand teams. From GEO/AEO optimization and content workflow automation to AI-assisted asset creation, versioning and intelligent distribution, Ultra77 packages our proprietary agency tools into an accessible platform. Built by people who make content, for people who make content.

What's Inside

Six modules. One operating system for creative AI.

  • Brand DNA & Private Models

    A private, fine-tuned model per brand — trained on your approved style guide, asset library, reference shoots, and voice. Proprietary creative never leaks into public training data. Outputs stay on-brand by default: correct logo lockups, approved color systems, tone of voice, and campaign-specific constraints baked into the model, not bolted on via prompts.

  • GEO & AEO Suite

    Audit, score, and continuously improve how ChatGPT, Perplexity, Google AI Overviews, Gemini, and Bing Copilot cite your brand. Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) signals in one workflow: entity graphs, llms.txt generation, citability scoring, schema coverage reports, and competitor benchmarking.

  • AI-Assisted Asset Creation

    Generation inside your private model — environment extension, compositing, motion graphics, and previsualization — with every reference frame, mood board, and approved asset kept brand-side. No public-model round-trips, no prompt leakage, no proprietary material touching third-party training datasets.

  • Content Workflow Automation

    Campaign-to-delivery pipelines that collapse weeks of manual production into hours. Automated versioning (aspect ratios, durations, regions, languages), intelligent asset routing to creative teams, and approval flows wired to your existing stack.

  • Versioning & Intelligent Distribution

    One master asset, every required output. Platform-aware resizing, caption/safe-area enforcement, regional adaptation, and distribution triggers that push final cuts to the right teams, channels, and DAMs without a human in the loop.

  • Compliance & Governance

    Full audit trail on every generation: who prompted, what reference material was used, which model version ran, and where the output was distributed. Role-based access control, client-side approval workflows, data-residency controls for regulated industries, and SOC 2-aligned workflows for procurement and legal review — so enterprise brand and compliance teams can sign off without friction.

Who It's For

Built by people who make content, for people who make content.

Ultra77 packages the proprietary tools S77.AI already uses on brand engagements into a platform creative agencies and in-house brand teams can run themselves. If you're a founder, creative director, producer, or agency principal who wants the leverage of AI without building infrastructure — Ultra77 is for you.

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Get In Touch

info@s77.ai

6 St Johns Ln, New York, NY 10013

A division of SWELL Labs, LLC