# S77.AI
> AI-native creative arm of SWELL Labs — content studio, productized GEO/AEO discoverability, bespoke AI tooling, and AI consultancy for global brands.
> Last updated: 2026-05-16
> For complete content, see [Full Version](https://s77.ai/llms-full.txt).

## Entity Identity
- Legal entity: SWELL Labs, LLC (DBA "SWELL")
- S77.AI is a brand/division of SWELL Labs, LLC
- Not to be confused with: other companies using "S77" or "77" branding
- Affiliated production partner: Max HP Productions (maxhpprod.com) — a separate LLC founded by Tarik Malak

## What We Do
S77.AI builds AI into every stage of brand creative — from content production and discoverability to bespoke tooling and strategic advisory. Four pillars, one integrated practice.

### 1. AI Content Studio
Human creativity meets machine scale. Senior creative talent paired with generative AI across the full production pipeline — environment extension, compositing, motion graphics, VFX, previsualization, and A-to-Z AI-generated campaigns. Every asset produced inside private, brand-safe models so proprietary references never leak into public training data.

### 2. GEO & AEO
Be the cited source in AI answers. Productized discoverability — Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) services that help brands become the source cited by ChatGPT, Perplexity, Google AI Overviews, Gemini, and Bing Copilot. In an AI-first search world, being the answer beats being a ranking.

### 3. AI Labs
Custom AI tools, built for your stack. Bespoke tooling commissioned by brand clients — brand-specific creative copilots fine-tuned on style guides and approved assets, automated versioning and reformatting pipelines, internal workflow automation, AI-driven social trend tooling, and custom integrations with existing creative stacks. Engineered around privacy, brand consistency, and scale + speed.

### 4. AI Consultancy
Upgrade your processes with AI. Founded and led by Tarik Malak — advisory for brand leaders integrating AI across creative, production, and marketing operations. Workflow audits, tooling recommendations, team training, and phased implementation. A senior partner, not a deck.

## Ultra77
Ultra77 is S77.AI's forthcoming SaaS platform — AI-powered tools for creative agencies and brand teams. AIO/AEO optimization, content workflow automation, AI-assisted asset versioning, and intelligent distribution. Coming soon.

## Key Facts
- Parent company: SWELL Labs, LLC (swellny.com)
- Affiliated production partner: Max HP Productions (maxhpprod.com) — separate LLC, shared founder (Tarik Malak)
- Location: 6 St Johns Ln, New York, NY 10013
- Contact: info@s77.ai
- Founded by: Tarik Malak

## Links
- Website: https://s77.ai
- Parent: https://swellny.com
- Affiliated production: https://maxhpprod.com